Prepared for Trevor Campbell · October 2026

Keep your crews busy, so you can run the business

A lead plan for Campbell's Kitchens & Floors, plus the store for Patriot Pro's Apparel. From Steve Vo, Rise Local.

You told me what you want: you do the estimates and train the teams, and your crews handle the installs. That only works if the phone keeps ringing with people who want a price. Right now, three things are stopping that.

1. What's costing you jobs today

None of this is hard to fix. And the market is wide open on your side of town.

2. What the Jacksonville market looks like

I pulled the numbers from Google's own keyword tool, set to Jacksonville, and checked who's advertising this week.

Who you're up against

• Woodsman Kitchens & Floors (286 reviews) is the big name, but it only shows up near its own block on Beach Blvd. It isn't in the top 20 anywhere else I checked, and it runs no Google ads.
• Nobody owns "kitchens and floors" on the Arlington / Fort Caroline / Regency side. Every shop I found that does both is on Beach Blvd, San Jose or Philips Hwy.
• Google's "Local Services" ads (the ones at the very top with the green check) carry about 20 kitchen remodelers and 21 flooring companies. Seven of the kitchen ones have under 20 reviews. You don't need 300 reviews to get in.
• Regular Google ads are thin. When I searched kitchen terms from your side of town, I saw one regular ad. Countertop searches had no ads at all.
• On Facebook, about a dozen local kitchen companies are advertising, and most lean on the same three offers: "free design consult," "20–30% off" and "$2,000 off." Only two put a starting price in their ads.

What nobody does

• Nobody gives a quick ballpark price. None of the 17 competitor homepages I checked offers one.
• Nobody markets to landlords and rental turnovers. That's a lot of floors: one investor report has landlords buying more than a quarter of the homes sold in Duval late last year.

Timing

Kitchen searches in Florida peak in January. Flooring searches in Jacksonville peak in April. Both bottom out in December. Building everything now means you're set up and collecting reviews when the busy season starts.

3. What it takes to hand off the installs

Here's the math with starting assumptions. Your real numbers replace them in month one.

Step	Starting assumption	What it means for you
Quote requests that turn into an estimate	about half	About 8 quote requests for every job you win
Estimates that turn into a job	about 1 in 4
To win 4 jobs a month	About 30 quote requests, which is 3–4 estimates a week for you, and installs for the crews

That's the target: 30 quote requests a month. At published industry averages (about $53 per Local Services lead and about $91 per Google search lead), that takes roughly $1,600–$2,700 a month in ad spend. So I'd start at $1,500, measure what a lead really costs you, and scale up as your crews free up.

I won't send more leads than your crews can install. A job you can't get to on time costs you a review.

4. The plan

How I'd position you: Kitchens and floors for the Arlington side of Jacksonville. A ballpark price within 24 hours. You want to spend your days estimating, so the quick ballpark becomes the selling point.

Three ways in, from smallest to biggest job:

• Floors. A room, or a whole house of LVP. These are fast jobs that keep crews busy between kitchens, and they include rental turnovers for landlords.
• Kitchen Refresh. New cabinet fronts or paint, plus countertops, backsplash and the floor. It looks like a new kitchen at a fraction of the cost of a remodel.
• Full kitchen. The big ticket.

Patriot Pro's Apparel (included)

The hat store is in the same plan:

• Get it on its own domain. patriotprosapparel.com is available.
• Add the shipping and return policies it's missing.
• Rewrite the product pages so people (and Google) know what they're buying.
• Set up the tracking you'll need before any ad money goes in.
• Add reviews and email signup.
• Add a "Custom crew hats" page. Contractors order hats in batches of 24 or more with their logo. One 48-hat crew order earns about what 40 single hats do. Your remodel customers and trade contacts are the buyers.

5. Investment

What it has to do to pay for itself: your kitchens average about $17,500 and your floors $7,500–$9,000. At your 30% minimum margin with crews doing the install, that's about $5,250 per kitchen and $2,250–$2,700 per floor.

• One mid-size floor job a month (about $8,000 or more) covers the whole plan, ad spend included (about $2,400).
• One kitchen covers about two months.
• Even at the expensive $91 per Google search lead, about 8 leads per job means a job costs roughly $730 to win. That's well under what each one earns you.

The lead costs are industry averages, not a promise. Your real cost per lead replaces them after the first month.

The first 90 days

By	What you'll see
Day 7	Website button fixed. Flooring, cabinet and countertop categories live on Google. Local Services application submitted.
Day 30	New site live. Local Services verification underway. Call tracking and instant text-back on.
Day 90	Quote requests counted against the 30-a-month target, with what each one cost.

It's month to month. If by day 90 the quote requests and the cost per lead aren't heading toward the target we set together, you walk, and you keep a full copy of the site.

6. What I need from you

• Photos of finished kitchens and floors, and the names of 5 recent customers who'd leave a review.
• How many crews you have now, how you pay installers, and your average job size and close rate, so I can set the lead target to what your crews can handle.
• Access to your Google profile, your Shopify store, and whoever holds your domains.